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The marketing strategy of BIAR is mostly oriented towards the advice and the contribution to solutions. This is why our representatives have more a quality of consultant than salesman.
The schema below describes the relation between the customer, the representative and BIAR: |
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BIAR's team is now composed of more than 30 persons spread across two sites:
- Designer/engineer
- Machinists/mechanics
- Operators
- Sales consultants
- Administrative persons
- Apprentices
And in order to be closer to the customer, we have over 20 representatives all over the world. |
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